Pre-orders for the MG4 Electric now open

Pre-orders for the MG4 Electric now open

Pre-orders for the new MG4 Electric are now open across Europe, with the new model set to enter the market in autumn 2022.

MG Motor follows a clear strategy in terms of vehicle design. Each model is developed to harmonise with the preferences of the relevant target group, while retaining the key features of the MG Motor family.

“For almost a century, MG Motor has been developing innovative cars for sporty, young-hearted customers. Even in the current era of purely electric vehicles”, said Mr. Shao Jingfeng, Global Design Director of SAIC Motor Passenger Vehicle Company.

“The task now facing designers is how to embody the brand’s concept and values with intelligent products to the outside world. With this mission in mind, we have involved our global design studios – the SAIC Design Center in Shanghai and the Advanced Design Studio in London. We also worked with the Royal College of Art and other institutions. The goal was to conduct global market research and use this knowledge to jointly develop the MG4 Electric.”

The first MG model to be based on the new MSP platform, the MG4 Electric is MG Motor’s most advanced vehicle to date. Its battery allows up to 280 miles of WLTP range, yet at 110 millimetres it is currently the thinnest in the industry. With rear-wheel drive and a weight distribution of 50:50, MG Motor also had a vehicle with particularly agile driving dynamics in mind.

“The MG4 Electric sees MG Motor take another key step in its long history”, said Xinyu Liu, CEO of MG Motor Europe.

“The MG4 Electric is not just the first model on our technologically sophisticated and extremely flexible MSP platform, but also represents the unfettered, youthful and cool spirit embodied by the brand as it forges a path to the future. This is particularly reflected in the design of the MG4 Electric.

“Designers, engineers and the entire management team are looking forward to the market launch this autumn and we can hardly wait to see how the customers react to our new model.”

According to the manufacturer, the first 1,000 reservations of the MG4 Electric that lead to binding purchases are guaranteed to be delivered before the end of 2022.

Olly Goodall

Author:Olly Goodall
Date Updated:15th Aug 2022

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