10.1.2022Sony announces launch of Sony Mobility
Entertainment company Sony, better known for its PlayStations than its cars, has announced the Spring launch of Sony Mobility, an operating company that will focus on electric cars and allow Sony to explore entry into the electric vehicle (EV) market.
The purpose of the company, according to Sony, is to further accelerate and make new proposals that further evolve the mobility experience.
What's more, Sony has also presented a new concept SUV called the Vision-S 02, having previously announced the Vision-S EV (and exhibited a prototype vehicle) at CES 2020.
Sony began public road testing the Vision-S EV in Europe in December 2020, as well as verification tests of the safety and user experience of the imaging and sensing technology installed inside and outside the vehicle, before moving on to 5G driving tests in April 2021.
The new SUV-type prototype vehicle - the Vision-S 02 - represents a new phase of Vision-S development, according to Sony, By offering entertainment experiences that make use of the large interior space and variations of a 7-seater, the new prototype will aim, together with Vision-S 01, to promote the accommodation of a large variety of lifestyles, according to the company.
The new operating company Sony Mobility will aim to make the best use of AI and robotics technologies and “help realize a world where everyone can live in harmony with robots on a daily basis, fill people with emotion, and contribute to society”.