30.11.2021Nissan accelerating its electrification plans
As part of its 'Ambition 2030' strategic plan, Nissan is speeding up its electrification efforts with an investment of two trillion yen over the next five years. The Japanese carmaker is planning 23 new electrified models by 2030, including 15 pure-electric models.
“The role of companies to address societal needs is increasingly heightened,” said Nissan CEO Makoto Uchida. “With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”
The majority of the EV models that Nissan has announced are to be launched by the end of 2026. Indeed, 20 of the 23 models with pure battery-electric or e-power hybrid drive will go on sale over the next five years, according to Nissan. In light of these model series, Nissan should achieve an electrification mix of 50% by the 2030 financial year, although Nissan has not given details on the sales targets for battery-electric electric vehicles.
However, Nissan does have more concrete interim targets for individual markets. In Europe, Nissan plans for the sales share of (not purely electric, but) electrified vehicles to be more than 75% by the 2026 financial year. In Japan, that target is 55%, and in China over 40%. The carmaker also plans for a sales share of 40% in the USA, although in this case for the 2030 financial year.
‘Ambition 2030’ is Nissan’s strategic plan, which the carmaker revealed in January 2021. The goal was to become CO2-neutral by the year 2050 – both within the company and in relation to product life cycles. Nissan also said in January that, from the early 2030s, every new model in Japan, China, the USA and Europe should be 'electrified'.