24.5.2021Population of Fordwich challenged to switch to electric
Over the weekend, Ford UK challenged the population of Fordwich, Britain’s smallest town, to switch to electric in the new, all-electric Ford Mustang Mach-E. As part of a unique three-day, mass test-drive around the Kent countryside, all 380 residents of the aptly named town had the opportunity to try out the new Mustang Mach-E.
New research conducted by OnePoll in March showed that – if the ban on petrol and diesel cars came in next week – a majority of those in the countryside (82%), small towns (79%) and villages (76%) wouldn’t feel confident purchasing an electric vehicle (EV) as their next car.
Taken from Ford’s 'Go Electric' consumer sentiment report, other findings from the research revealed a lack of confidence and information on EVs, particularly in rural areas and small towns, such as Fordwich. While 85% of those living in cities, urban areas and large towns felt they had enough information to make an informed decision about buying an EV, only 55% of those living in small towns, villages and the countryside felt the same way.
Ford has also partnered with British Gas to install a public charging point in the town – at The Fordwich Arms, a local gastropub – to encourage Fordwich residents to make the switch to electric in the long term. Charging is frequently cited as a critical concern, with those in small towns (63%) and the countryside (74%) saying that there weren’t enough charging points.
Lisa Brankin, Managing Director of Ford of Britain and Ireland, said:
“We are incredibly excited to introduce our all-electric Ford Mustang Mach-E. Ford is committed to helping our current and future customers to go all-in on the road to a fully electric future by supporting them on that journey.
“We want to show how even the smallest town can make the electric switch!”
Philip Lewis, Local Councillor and Mayor of Fordwich, commented:
“What a fantastic way to get people to try out an electric vehicle. We are so proud of our town and preservation is something that is incredibly important to us so we were keen to see how simple it would be to switch over to a more environmentally friendly vehicle.
“It’s great to see so many people signed up,” he added, “and we are thrilled to have a local charging point installed for long term public use.”