Citroën reduces price of new ë-C4 after plug-in grant update

Citroën reduces price of new ë-C4 after plug-in grant update

Citroën UK has announced that new ë-C4 models in the UK will continue to benefit from the government’s Plug In Car Grant of £2,500. The carmaker has announced a £550 pricing reduction on the best-selling ‘Shine Plus’ specification, allowing customers to continue to benefit from the Government grant in line with the brand’s ‘Fair Pricing’ strategy.

The announcement comes after the UK government again reduced the plug-in car grant for electric cars. The update to the grant for electric vehicles cut it from £3,000 to £2,500 on cars priced under £35,000 (previously less than £50,000). The plug-in van grant also changed. It previously covered up to 20% of the van’s cost to a maximum of £8,000. Plug-in van grants now cover 35% of the purchase price for small vans, up to a maximum of £3,000. They will also pay for 35% of the purchase price for large vans, up to a maximum of £6,000.

‘Fair Pricing’ is one of the key initiatives behind the ‘Citroën Advance UK’ strategy, and is part of a long-term move toward reduced list prices for greater customer transparency. As a brand inspired by its customers, with the tagline ‘Inspired By You’, the rationale behind Fair Pricing is about putting the customer front and centre, a trend expected to continue with the new ë-C4.

Eurig Druce, Citroën UK’s Managing Director, said:

“We were disappointed to hear the news that the support for consumers to make the switch to a low-emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”

Citroën’s electrification will see all models across the range offering an electrified version by 2025. Models already available as part of this strategy include New C5 Aircross SUV Hybrid (PHEV) as well as 100% battery electric (BEV) versions of New ë-SpaceTourer MPV and New ë-Dispatch Medium Van. This year sees the launch of the electric New ë-C4 and New C4 (compact family car), in addition to the electric New ë-Berlingo Compact Van and New ë -Relay Large Van.

Olly Goodall

Author:Olly Goodall
Date Updated:22nd Mar 2021

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