Mini to become a dedicated EV brand

Mini to become a dedicated EV brand

BMW Group has confirmed plans to transform Mini into a fully electric car brand. 2025 will be the last time Mini will launch a new model with an internal combustion engine variant. In 2027, the share of fully electric vehicles in Mini sales is to be at least 50 per cent. According to BMW, “In the early 2030s” Mini will have an exclusively electric model range.

In 2023, BMW will produce the successor to the Mini Countryman, including a purely electric variant. Based on the planned new vehicle architecture developed for pure e-mobility, battery-electric Mini vehicles will also be produced in China from 2023.

BMW is also honing its own electric car plans. After the market launch of the iX and i4 as new electric models this year, and the commercial launch announcement for the iX, the BMW Group wants to have at least one fully electric model on the road in around 90 per cent of its current market segments by 2023. The manufacturer calls this “breadth over niche”.

Oliver Zipse, CEO at BMW, said:

“We have a clear roadmap for making the transformation of our industry a real competitive advantage for BMW in the coming years: uncompromisingly electric, digital and circular.”

Based on its current market expectations, the company expects at least 50 per cent of its global sales to consist of fully electric vehicles in 2030. Overall, the BMW Group says it plans to put around ten million all-electric vehicles on the road over the next ten years.

Olly Goodall

Author:Olly Goodall
Date Updated:18th Mar 2021

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