12.3.2021Jaguar celebrates creativity with new E-PACE campaign
Jaguar has collaborated with electronic dance music DJ/producer Hannah Wants and actor Christina Chong to celebrate the new Jaguar E-PACE SUV.
British/Chinese actor Chong is filmed driving the E-PACE in London, soundtracked by Wants' new single Lift Off. The new TV advert, Striking From Every Angle, is the latest instalment of Jaguar Creators, a series of collaborations with talented creative artists. The musical accompaniment, provided by British DJ and producer Hannah Wants, has been adapted exclusively for the campaign.
The new E-PACE compact performance SUV is available with both plug-in-hybrid and mild-hybrid electric powertrains. Its upgraded interior features Jaguar’s intuitive new Pivi Pro infotainment, with Software-Over-The-Air capability ensuring both infotainment and vehicle system updates are installed seamlessly and remotely. Optional cabin air ionisation with PM2.5 filtration captures ultrafine particles and allergens for enhanced occupant wellbeing.
Andy Hunt Cooke of Jaguar Global Communications said:
“Our new global strategy, called Reimagine, sets out Jaguar's future as a pure-electric luxury brand with a dramatically beautiful portfolio of emotionally engaging designs and pioneering next-generation technologies.
“Today the new E-PACE showcases its unique design, hybrid powertrains and cutting-edge infotainment. We're thrilled to celebrate it with such creative women as Hannah and Christina, who embody the fearless creativity that sets Jaguar apart.”
The new E-PACE, which has a choice of eight powerful and efficient engines, including the P300e Plug-In Hybrid (PHEV) powertrain, combines a 200PS 1.5-litre three-cylinder Ingenium petrol engine and a 109PS (80kW) Electric Rear Axle Drive (ERAD) motor, providing the ability to drive up to 34 miles (55km) in zero emissions EV mode – perfect for daily drives in the city.
Hannah Wants said:
“Jaguar Land Rover is close to my heart as my dad was an engineer there for more than 30 years. To be approached by the brand to work with them on their new E-PACE campaign is a great achievement and I feel honoured they have chosen Lift Off.”
Her work on the new E-PACE campaign is Jaguar’s second foray into dance music, following a collaboration with American DJ/producer MK to launch the new F-PACE SUV earlier this year. Jaguar is committed to supporting the creative industries and emerging talent.
Christina Chong said:
“As an actor, I try to create emotions that connect with people. Learning your lines and losing yourself in a part gets intense – you have to be vulnerable. So I like to escape by getting behind the wheel with my music. The Jaguar E-PACE is a place where I get to be me again.”