Volkswagen Accelerate strategy speeds up electric plans

Volkswagen  Accelerate strategy speeds up electric plans

To speed up its electric plans, carmaker Volkswagen has presented its ‘Accelerate’ strategy, also announcing model plans even if they were sparse in detail.

Volkswagen’s aim is to increase its share of pure-electric cars, doubling its previous plan of a 35 per cent increase, with sales in Europe rising to over 70 per cent by 2030.

Ralf Brandstätter, brand chief at Volkswagen, said at the strategy presentation:

“Every year we bring at least one new electric car. We’re picking up speed and going into large volumes and covering all segments.”

Plans for an electric car a size below the ID.3 will be brought forward two years to launch in 2025, according to Volkswagen. This vehicle, possibly called the ID.2, will be developed by Volkswagen Anhui in China, according to earlier reports.

Future vehicle generations are also to be produced with considerably fewer variants. Production is also to be simplified by the large-scale use of ‘Functions on Demand.’ The individual configuration of the car will then no longer be defined via the hardware at the time of purchase but can be enabled or disabled later via software.

“The real game-changer is digitalization,” said Brandstätter. “Electrification, software-defined products, new business models and autonomous driving. These four big forces are driving the future development of vehicles.”

When it comes to new business models, VW is also thinking about bidirectional charging, where it plans to generate “billions in revenue with electric cars as electricity storage,” according to a report.

“We will change Volkswagen more than ever before in the coming years,” Brandstätter says. “We want to maintain the leading position, Volkswagen will become the most desirable brand for sustainable mobility.”

Olly Goodall

Author:Olly Goodall
Date Updated:8th Mar 2021

Related news