Renault focuses on electric with a new Alpine sports car

There’s been a shakeup at Renault with some big changes ahead. Renault has released its ‘Renaulution’ plans which include a number of small electric vehicles as well as pivoting the Alpine sports car brand to 100% electric.

Renault has already made a name for itself on the electric car market with the Zoe but these new plans promise further small EVs, too.

Perhaps the most exciting part of this announcement is that Alpine will be going 100% electric. Renault revived the brand for the A110 sports car and the group's dedication is also clear in the renaming of its F1 team to the Alpine F1 Team.

Alpine sports cars will continue with an electric sports car model that’s being built in partnership with Lotus. This is being positioned as a cutting-edge vehicle with all the latest technology that will trickle down into other Groupe Renault vehicles.

This means Dacia, another of Renault’s brands, will cover the budget market, Renault will continue to serve the mainstream buyer with a simplified set of powertrains, while the all-electric alpine brand will be an avant-garde option for early adopters.

Changes to the lineup are just a small part of what’s happening within Renault, as CEO Luca de Meo, explained in a statement: “The Renaulution is about moving the whole company from volumes to value. More than a turnaround, it is a profound transformation of our business model. We’ve set steady, healthy foundations for our performance. We’ve streamlined our operations starting with engineering, adjusting our size when required, reallocating our resources in high-potential products and technologies.

“This boosted efficiency will fuel our future line-up: tech-infused, electrified and competitive. And this will feed our brands’ strength, each with their own clear, differentiated territories; responsible for their profitability and customer satisfaction. We’ll move from a car company working with tech to a tech company working with cars, making at least 20% of its revenues from services, data and energy trading by 2030.”

Jess Shanahan

Author:Jess Shanahan
Date Updated:14th Jan 2021

Related news