21.8.2018Audi launches On Demand service
Audi has launched a new mobility service in the UK called Audi On Demand, with a range of models available for short-term loans, and all costs covered by one fee.
The new service allows customers to pick up a model from a local Audi Centre, or have one delivered within a 30 minute radius. Day rates currently range from £70 to £190, with reduced prices for multiple days booked. Costs include unlimited mileage, fully comprehensive insurance, roadside assistance, and delivery & collection.
Audi On Demand is launching in Manchester, with centres in Edinburgh and Glasgow coming online by the end of the month, and Newcastle, Birmingham and London confirmed to be in operation by the end of 2018. A business-focused On Demand is due in 2019.
Customers are able to book a car for anything from one hour to 28 days, and the Audi On Demand is just the start of the brand's mobility services offering in the UK. Audi has made models from the A1, A3, A4, A5, S3, S5, A3, and A5 ranges available, with more set to be added in due course.
Andrew Doyle, Director of Audi UK, said: "Audi on demand is the premium mobility service with a difference. It neatly packages convenience, flexibility and ease of use into every booking and enables our customers to tap into a bespoke experience that is fitting of the Audi brand and maintains the exceptionally high levels of service that we are committed to from start to finish.
"The traditional model of ownership is consistently evolving and this innovative concept firmly puts Audi UK ahead when it comes to meeting consumer demand and transforming into a digital premium car company."
The principles of getting cars into driver's hands is evolving to deal with new demands. Subscription based services are being launched by the likes of Volvo, Jaguar Land Rover, and BMW & Mini.