Order books open for new Toyota Prius

Toyota has announced prices and specifications for UK versions of its new Prius. Due to reach showrooms next year, the fourth generation of the best selling hybrid sees a big step forward in terms of efficiency for Toyota.

The first model to be built on the Toyota New Global Architecture, the Prius is lighter, stiffer and safer than before, while it also features a new petrol engine and hybrid powertrain. Performance and economy figures have yet to be confirmed, though Toyota claims an 18 per cent improvement in efficiency - which would see returns of approximately 85 MPG and 73 g/km CO2.

Toyota's Safety Sense package will be standard on all Prius trim levels which, combined with the new chassis, is expected to help Toyota score excellent marks in the Euro NCAP crash tests. Toyota Safety Sense includes adaptive cruise control, a pre-collision warning system, automatic brake assist, autonomous emergency braking, lane departure warning, road sign recognition and automatic high beam.

Included alongside the safety kit as standard equipment are dual-zone automatic air conditioning, LED headlights, DAB radio, touchscreen multimedia system, keyless entry and start and 15-inch alloy wheels. These are some of the features of the entry level Active trim level while heading up a level to Business Edition adds nicer cabin trim, a wireless phone charger, a colour head-up display, rear cross traffic alert and heated front seats and steering wheel.

Up again to Business Edition Plus and 17-inch alloy wheels, satellite navigation, park assist and front and rear parking sensors are included, while the top grade Prius Excel features leather trim, a premium stereo system and Toyota's Touch 2 with Go Plus connected sat-nav and entertainment system.

The Prius Active starts at £23,295, with Business Edition, Business Edition Plus and Excel models starting at £24,195, £25,995 and £27,450 respectively. Order books for the new Toyota Prius are open now with deliveries expected in March.

Chris Lilly

Author:Chris Lilly
Date Updated:6th Nov 2015

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