Survey highlights interest in new Mondeo

According to a recent survey, over half of UK executives in one of the largest "user chooser" market segments are eager for the all-new Ford Mondeo's arrival.

Sewells Intelligence questioned over 2,200 "user chooser" company car drivers, the largest survey of its kind. Over half of those in the lower/upper medium vehicle sector said that they would definitely or be likely to consider the Ford Mondeo as their next company car.

Available from next month in diesel and petrol five-door and estate bodystyles, plus a four-door hybrid, Ford's first hybrid in the UK.

According to Ford, the all-new Mondeo offers head-turning exterior styling, greater interior refinement and technologies including adaptive LED headlamps, Inflatable Rear Seatbelts and SYNC 2 connectivity.

In addition, Sewells also surveyed over 2,000 fleet managers and business decision-makers across the UK, again the largest survey of its kind, who placed Ford in the top two most desirable brands for businesses overall.

Simon Staplehurst, of Sewells Research and Insight, said: "It's easy to be blinded by the kudos of a premium badge, yet surveys like our User Chooser Barometer highlight that company car drivers also strongly consider Ford. Given that this Mondeo will also offer a hybrid petrol-electric option, it's only likely to further increase interest from drivers."

All-new Ford Mondeo introduces adaptive LED headlamp technology, which combines full LED headlamps, offering daylight clarity, with Adaptive Front Lighting to adjust the beam angle and intensity to match the environment.

In the event of an accident, the Mondeo's Inflatable Rear Seatbelts expand to disperse crash forces across a body area five times greater than that achieved by a conventional belt - offering valuable extra protection to very young or old passengers with weaker chest areas.

Ford's SYNC 2 connectivity system boasts an eight-inch colour touchscreen to operate phone, entertainment, climate and navigation systems using voice commands.

The all-new Ford Mondeo, also capable of automatically parking itself in both parallel and perpendicular spaces, as well as avoiding pedestrians which stray into the car's path, is now on sale from £20,795.

Newpress

Peter Thomas

Author:Peter Thomas
Date Updated:16th Dec 2014

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