New Mazda2 is Japan Car of the Year

The all-new Mazda2 (Mazda Demio in Japan) has been named the Car of the Year in Japan. Mazda's next-generation supermini is thereby the second Mazda to capture the coveted award in three years after the Mazda CX-5 won in 2012-2013.

Recently launched in Japan, the all-new Mazda2 is the fourth new-generation Mazda equipped with the full range of SKYACTIV technology to go with its KODO - Soul of Motion design.

Mazda aspired to build a subcompact to challenge preconceived notions about B-segment cars, packing the all-new Mazda2 with a wealth of new technology and innovative design features. These include the SKYACTIV-D 1.5-litre, a brand-new clean diesel delivering generous torque together with CO2 emissions under 90g/km.

In the cabin, the new model also includes the first head-up display in this class and MZD Connect, Madza's easy-to-use in-vehicle connectivity concept. The all-new Mazda2 also comes with the company's state-of-the-art i-ACTIVSENSE active safety systems.

The all-new Mazda2 is the fifth Mazda to win the Award, which covers all passenger cars with expected annual sales of at least 500 units and announced or launched in Japan between 1 November 2013 and 30 September 2014.

"We are both honoured and grateful that the Mazda2 has received such a prestigious Award," commented Mazda Motor Corporation's President and CEO Masamichi Kogai. "This result is thanks to the enthusiastic support of all people who love cars. Inspired by this award, we will continue our quest to build cars that add a certain sparkle to the lives of their owners, and aim to become a one-and-only brand chosen by customers again and again."

The European market launch is slated for early 2015. Next Green Car will publish further information about the UK variants and pricing as soon as it becomes available.

Mazda

Ben Lane

Author:Ben Lane
Date Updated:15th Oct 2014

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