Saab brand to make electric comeback

The iconic Swedish brand Saab is set to make a dramatic comeback by launching a new range of electric cars.

Following its bankruptcy in 2012, the main assets of Saab Automobile were acquired by Chinese owned National Electric Vehicle Sweden AB (Nevs)who aim to build a series of new models for the Far East and European markets.

Nevs aims to be a front-runner in the automotive industry, with focus on electric vehicle (EV) design and manufacture. During 2014 the first electric vehicles developed by them will be introduced in China, the world's most progressive market for EVs.

Electric vehicles are the passion of Mr Kai Johan Jiang, the main investor of the new ownership team. With most major car manufacturers today offering at least one electric vehicle in their range, NEVS believes that they can compete strongly with in the rapidly emerging EV market.

The new electric models developed by Nevs will be manufactured in Trollhättan, Sweden, which is also the centre of their research and development division.

The first Nevs electric vehicle will be launched in China during 2014, where there are ambitious plans to accelerate the EV market and the associated charging point infrastructure.

Nevs believe that for years to come, electric vehicles and vehicles with conventional engines will co-exist in the market – Nevs have therefore also started production of the petrol powered Saab 9-3 Aero Sedan, a return that will please the thousands of Saab aficionados world-wide.

Saab cars

Ben Lane

Author:Ben Lane
Date Updated:10th Feb 2014

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