18.12.2013Renault creates real-world Scalextric track
Renault has created a short film to display their recent creation of an imitation of a Scalextric track around the city of London, using real ZOE electric vehicles as the racing cars.
The track was manufactured and laid around a 1.9 mile route in central London, and after two Renault ZOE electric vehicles had been modified with undercarriage adjustments to mimic real Scalextric cars, two competition winners raced the EVs around the track, remotely from a helicopter.
Compact and stylish, with instant torque and a 0-31 mph time of only four seconds, Renault's flagship electric vehicle lends itself perfectly to urban racing, and this challenge in particular. It's even weight distribution and low centre of gravity, thanks to its batteries housed directly under its core, meant there was no need for even Scalextric's trick Magnatraction system.
Renault revamped the underpinnings of its electric supermini to meet the challenge. Among the alterations shown in the film was a reworked undercarriage, including the fitting of specially-designed braids, keeping ZOE on the track, as well as an aerial to enable the car to be remotely operated from the sky.
In the three-minute long film, viewers get to see the track being prepared at night, set for race action early the next morning. At dawn, two online competition winners take flight in a specially chartered helicopter for the occasion to pilot their real-life ZOEs, complete with their own "throttles".
The race sees the white and black ZOEs do battle along a 1.9-mile specially created track. Taking in several landmarks along the way, it starts at the London Eye on Southbank, it takes in Westminster Bridge and the Houses of Parliament, onto Embankment and The Strand, back over the River Thames, this time across Waterloo Bridge, then the BFI London IMAX cinema in the lead-up to the finishing straight alongside the River Thames.
Commenting on its latest bold marketing initiative, Renault UK Marketing Director, Phil York, said, "We really wanted to create something attention-grabbing for our electric vehicle range. Given our passion for motorsport, particularly in Formula 1, and the benefits of electric models in urban areas, racing our flagship model around the streets of the English capital was a perfect scenario. ZOE is eye-catching, cheap to charge, London Congestion Charge exempt, as well as free from emissions and pollutants in use."
Larger and more practical than the average Scalextric car, after the UK Government Plug-in Car Grant deduction, the chic Renault ZOE costs from £13,995 on-the-road, plus battery hire.
Visit Next Green Car to find out more about the Renault ZOE.