Dyson confirms electric car plans

Dyson is set to launch an electric car in the next three years, with the British appliance manufacturer investing more than £2 billion on development.

Reports say that the EV will be designed and developed at a new site on the former RAF Hullavington site (below) - close to Dyson's current headquarters in Malmesbury. The new campus is due to open in February 2018, after two aircraft hangars have been converted.

Due in 2020, the new model will be pitched at the high-end of the automotive market, challenging future models from the likes of Tesla, Porsche, Audi, Jaguar, Mercedes, and BMW.

Dyson has been hiring automotive experts from firms such as Aston Martin and Tesla recently, and some components - such as the motors - are already ready for production. The BBC reports that around half of the initial investment will be spent on developing the car, with the rest focused on making the battery.

Few details are available yet, but Dyson is the Apple of the domestic appliance market, producing highly effective and stylish products at a premium price point. There is no reason to expect this company policy will change with its new EV.

Dyson RAF Hullavington

Image courtesy of Dyson

Find out more about electric cars here

Chris Lilly

Author:Chris Lilly
Date Updated:26th Sep 2017

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