12.7.2017Plug-in BMW sales soar
BMW has announced its latest sales results, with the German giant reporting that electrified models have increased 80% in the first half of 2017, compared to the same period last year.
Part of this increase is because of new models arriving and coming into production. However, it shows that demand is strong, and the BMW Group's line-up is continuing to expand so sales will only continue to shoot up for the foreseeable future.
A total of 42,573 BMW i, BMW iPerformance, and Mini Electric vehicles were sold in the first six months of 2017, with production totalling almost 52,000 cars. BMW says that it is on target to sell more than 100,000 electrified vehicles in 2017, with the delivery of the 200,000th plug-in car expected later this year.
These sales include the new Mini Countryman Cooper S E All4, which only arrived in showrooms in June, so wasn't able to make much of an impact on the half year sales. This new plug-in Mini joined the likes of the BMW's i3, i8, 225xe, 330e, 530e, 740e and Le, and X5 xDrive 40e to form one of the most comprehensive plug-in car line-ups on the market.
Peter Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI, Rolls-Royce and BMW Motorrad, said: "Sales of the new Mini Countryman are particularly pleasing and I'm delighted that with the launch in June of the Mini Cooper S E Countryman ALL4, electric mobility is now available on a large scale from the Mini brand.
"Customer interest in this car has been extremely high and I'm confident we will see continued growth across the brand in the second half of the year."