Toyota cuts Prius Plug-In launch prices

Toyota has reduced the launch price of its new Prius Plug-In, bringing the starting price below £30,000, including the UK Plug-in Car Grant (PiCG). Business Edition Plus and Excel models have seen prices cut by £3,200 each, with the new model now available for more than £2,000 less than previous Prius Plug-In.

The move sees the Prius Plug-In now significantly under cut rivals such as the VW Passat GTE and Kia Optima PHEV, alongside more premium models from BMW and Mercedes in the shape of the 330e and C 350 e respectively.

It also removes a substantial point in the negative column from many reviews who tested the car at launch - NGC included. One criticism was that the car was too expensive for what it offered, and Toyota has now effectively removed that barrier. The Prius Plug-In now represents much better value for money.

The Business Edition Plus now starts at £29,195 including PiCG, the same specification but with Toyota's solar panel roof now costs from £30,695, and the top of the range Excel model starts from £31,395. By comparison, the Passat GTE range starts from £34,515, while the Optima PHEV is available from £31,495 - both including PiCG.

The ace up the sleeve of the Prius Plug-In is that it offers greater economy figures than any other PHEV on the market, barring the range extended BMW i3 REX, which isn't a direct comparison. With a real-world electric range of 30 miles, many other PHEVs struggle to reach that figure in official NEDC tests, with Toyota's 39 mile NEDC range more than 25% better than most of its rivals.

Read NGC's Toyota Prius Plug-In road test here

Chris Lilly

Author:Chris Lilly
Date Updated:15th Feb 2017

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