14.1.2013 35% drivers would pay more for green car

According to a Ford survey, one in three Europeans would spend more to buy an environmentally friendly car, even though 71% say they have reduced spending as a result of the economic recession.

The survey, sponsored by Ford, also shows 53% consider climate change to be the world's biggest issue and 57% would prefer to lead a more environmentally conscious lifestyle.

The survey conducted by 'The Futures Company', was designed to better understand the opinions and attitudes of Europeans across a range of mobility issues – from car sharing to green driving to the future of the internal combustion engine.

Of the 6,000 polled, the survey finds that for 71% of people, fuel-efficiency is a major factor in choosing a car; 60% prefer to choose models from car makers that have targeted a reduction in their environmental impact; and 68% consider fuel-efficiency when driving.

"The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally friendly," said Barb Samardzich, vice president for Product Development at Ford. "Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs."

Many manufacturers seem to have noticed these changes in consumer demand, and are launching smaller, more fuel efficient models to address the issue. Although it appears to be largely financial motives increasing fuel efficient sales, the environment is in people's minds and lower emission models translate directly into lower fuel costs.

Ford