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EcoVelocity 2012 joins Grand Designs Live

EcoVelocity 2012 joins Grand Designs Live

The low carbon motor show EcoVelocity, is set to be even bigger and better this year, after news that the event has joined forces with the organisers of Grand Designs Live and the shows will run side by side at ExCel London.

The company behind the popular Grand Designs Live show and The Ideal Home Show, Media 10, have purchased a majority stake in IGME Ltd, the EcoVelocity organisers. The partnership will capitalise on the growing public trend towards a low carbon, sustainable lifestyle.

Giles Brown, organiser of EcoVelocity and managing director of IGME Ltd commented, "This partnership is the perfect development for EcoVelocity, Media 10 have an enviable reputation for developing outstanding events and by running alongside Grand Designs Live, EcoVelocity immediately becomes part of a greater success story."

In May, the second annual EcoVelocity show will be a stand-alone event alongside Grand Designs Live and will continue with its own enhanced marketing campaign, which, with a considerably more accessible venue, will attract a much higher audience than in 2011.

As in 2011, visitors to the show will be able to see and test drive the latest crop of eco vehicles which will include electric cars, plug-in hybrids, hybrid vehicles and other CO2-busting vehicles. Once visitors have driven the cars on their shortlist they can visit Grand Designs Live to see what's new and sustainable for their home.

2011 was the debut year for EcoVelocity (see our review), which was a great success but didn't attract quite as many visitors as expected, likely due to the location at Battersea Power Station requiring a trip out of the city. However, the volume of low carbon vehicles available for test driving was impressive and positive for manufactures – Vauxhall for example, completed almost 200 test drives in their plug-in hybrid Ampera.

Grand Designs will promote EcoVelocity (and vice-versa), visitors to both shows will be able to pass freely from one show to another on a single ticket. Grand Designs Live had record-breaking visitor attendance of over 100,000 last year and with the addition of EcoVelocity, visitor numbers are expected to be higher.

Lee Newton, managing director of Media Ten Ltd, concluded, "We are delighted to add EcoVelocity to our growing stable of events, it is the perfect fit with Grand Designs Live and the audience profiles are very closely matched."

"We recognise that homes and cars are two of the most important and high value purchases in most people's lives and by bringing the two shows together under one roof provides eco-conscious visitors with the best of both worlds and great value for their ticket price."

Newspress


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