18.1.2010 Toyota to launch eight new hybrids
This week at the North American International Auto Show in Detroit, Toyota announced its plans to launch eight new hybrid models in the U.S. over the next few years as part of its strategy to sell a million hybrids per year globally, a majority of those in North America.
The new models will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing petrol engine models. Toyota also plans to introduce plug-in hybrids (PHVs) and battery electrics (EVs) to global markets in 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015.
As a taste of things to come, Toyota this week unveiled the FT-CH dedicated hybrid concept (pictured) at the Auto Show in Detroit. The FT-CH is a concept that meets Toyota’s strategy to offer a wider variety of full hybrid choices to its customers, in addition to the introduction of plug-in hybrids (PHVs) and battery electrics (EVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.
The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius. The FT-CH was styled at Toyota’s European Design and Development (ED²) centre in Nice, France, and was designed for maximum passenger comfort and interior roominess, with an imaginative sense of style.
In addition to the FT-CH, the Toyota stand at Detroit also features the Prius Plug-in Hybrid (PHV), Fuel Cell Hydrogen (FCHV) advanced fuel cell vehicle and FT-EV II electric concept.
For the last decade Toyota’s strategy has been to focus on a comprehensive advanced technologies including EVs, PHVs, and FCHVs. Common to all three is the move to electrification, the full commitment to advanced battery technology and how lessons learned from the ‘conventional’ hybrid R&D have given Toyota a leg-up on all three.
NAIAS continues at the Cobo Center, Detroit, Michigan until January 24.
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